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The International Gynecologic Cancer Society and its patient advocacy arm, the International Gynecologic Cancer Advocacy Network (IGCAN) with support from patient advocacy organizations around the world have decided that it’s time for a global effort to raise awareness of uterine and endometrial cancer.
Together, we declared the month of June as Uterine Cancer Awareness Month.
Year One Impact Report
The initiative was greeted with enthusiasm from the gynecologic cancer community, and we are incredibly grateful for all of your support. Some of our goals for this campaign are to increase knowledge, encourage research, bring to light and reduce disparities in diagnoses and care, and drive early detection so those affected by uterine cancer receive the timely care that they need. Here's how we did:
- Partnered with more than 25 patient advocacy groups agreeing to officially support the campaign and join IGCANetwork
- Issued a press release that received 4.7k views and was picked up by 329 media outlets with a total of 163.5 million potential audience
- Secured three top-tier earned media placements in high-profile outlets with broad consumer reach – FOX News Digital, Voice of America, and The Mirror — for a potential audience reach of 568.2 million.
- Held a press briefing and launch event in Chicago on June 1st which was broadcast and recorded. The recording was viewed 213 times and connections were made among the 40 in-person attendees.
- A robust social media toolkit and editorial calendar was developed for IGCS-IGCAN social channels with customizable assets publicly available for our partners and the patient advocacy community. The toolkit was accessed over 500 times and translated to more than 11 languages.
- Over 156,000 views and more than 6,000 engagements (shares/likes) of IGCS-IGCAN social media posts about uterine cancer and uterine cancer awareness month
- Over 10% increase of followers across all IGCS and IGCAN social platforms
Watch Press Briefing
Why do we need Uterine Cancer Awareness Month?
Awareness campaigns for ovarian and cervical cancer have had success in the news and on social media, especially in September when many countries recognize Gynecologic Cancer Awareness Month.
Uterine cancer (also called endometrial or womb cancer) doesn’t get the same media attention.
Our network partners have decided its time to put a spotlight on uterine cancer, using the month of June to focus our collective efforts.
Uterine cancer is the most common gynecologic cancer among women residing in high-income countries.
And unlike many other cancers, the incidence and death rates are rising.
The number of deaths from this disease has been increasing by almost 2 percent each year, with even sharper spikes among Asian, Hispanic, and Black women in the United States.
Participating Partners
Don't see your group listed? Join us! Contact IGCS Communications Specialist at debbie.leopold@igcs.org to find out how to join the network and let us know if you plan to recognize Uterine Cancer Awareness Month.
Campaign Toolkit
Below are examples of the materials you can find in our toolkit. We encourage individuals and advocacy groups to share these on social media throughout the month of June. Want to translate the materials into other languages? We've created this helpful guide for translation and to access the image templates on Canva so you can edit them and even add your own logo. Have questions or need assistance? Email IGCS Communications Specialist at debbie.leopold@igcs.org.
Please include #UterineCancer on your social media posts so we can search for your posts and track the reach of this global campaign!
